The Greens Keeper Lawn Care

THE PROFITABLE LAWN CARE PLAYBOOK

New Lawn Business? Don’t Learn the Hard Way, It’s Expensive 💰

Customers • Pricing • Routes • Crews • Numbers

10 Video Modules + 38-Page Playbook

$59 INTRODUCTORY PRICE

GET THE PLAYBOOK — $59

Introductory price through February 15, 2027.

WATCH THE COURSE PREVIEW1 min 13 sec

START RIGHTAvoid costly mistakes.

REAL EXPERIENCEBuilt from a real lawn business.

PUT IT TO WORKWorksheets you can use.

THE WORK IS ONLY HALF THE JOB

You know how to work.
Learn how to run the business.

Mowing is the easy part.

Figuring out what to charge, which customers to take, where they fit on the route, when to hire, what equipment you actually need, and whether you're making money is where things get complicated.

That's what this Playbook is about.

Price for the whole job

Account for labor, travel, equipment, overhead, and the entire stop-not just the size of the lawn.

Build a better route

Spend more of the day producing revenue and less of it driving between scattered customers.

Get customers

Build your first customer base, show proof, follow up, and create referral momentum.

Know when to hire

Understand when help makes sense and start building a crew around a clear standard.

Understand your numbers

Know the difference between being busy and actually making money.

Be ready when shit happens

Rain. Breakdowns. Mistakes. Call-offs. Complaints.

They're part of the business. Plan for them.

THE OWNER SCORECARD

How ready is your lawn-care business?

You don't need to have everything figured out.

But you should know what you haven't figured out.

Check everything that's genuinely true for you today.

0 / 8

BUILD THE FOUNDATION

You're at the starting line. That's the cheapest time to get these decisions right.

Owner Scorecard questions

The 10 modules are built around these exact decisions.

WHAT'S INSIDE

10 modules. No filler.

Short, practical lessons built around decisions you'll actually face in a lawn-care business.

  1. MODULE 01

    START WITH THE WORK

    Choose equipment for the work you actually have. Start lean and upgrade when the numbers justify it.

  2. MODULE 02

    GET YOUR FIRST 20 CUSTOMERS

    Get found locally, show proof, follow up, ask for referrals, and build momentum.

  3. MODULE 03

    PRICE THE WORK

    Price the whole stop: labor, travel, setup, equipment, overhead, and route fit.

  4. MODULE 04

    BUILD THE ROUTE

    Group customers geographically, reduce windshield time, and build more productive days.

  5. MODULE 05

    HIRE + RUN THE CREW

    Know when to hire, what to look for, and how to establish a finished standard.

  6. MODULE 06

    RAIN / WEATHER

    Protect the schedule and communicate with customers when weather wrecks the plan.

  7. MODULE 07

    WHEN SHIT BREAKS

    Prepare for breakdowns, downtime, and the problems that can destroy an entire week.

  8. MODULE 08

    OWN THE MISTAKE

    Handle damage, complaints, and callbacks quickly-and protect your reputation.

  9. MODULE 09

    KNOW YOUR NUMBERS

    Understand revenue, labor, overhead, crew-hour production, profit, and margin.

  10. MODULE 10

    BUILD THE DAMN BUSINESS

    Put customers, pricing, routes, people, systems, and numbers together into an actual company.

FROM THE FIELD

I didn't start with much either.

A used Ranger. An open trailer. One mower.

Drew with the black Ford Ranger, Greenskeeper trailer, and lawn-care equipment

12+years operating a lawn-care business

When I started The Greenskeeper, my setup was a 2001 Ford Ranger, an open trailer, and a yellow 36-inch Wright Stander.

No fleet. No giant shop. No perfect system.

I learned while I built it.

I underpriced work. I learned what bad route decisions cost. I dealt with employees, rain weeks, breakdowns, customer problems, and equipment decisions.

Eventually the original setup became a 2018 Chevy 2500, an open trailer, and multiple commercial mowers.

But buying better equipment wasn't the important part.

Making better decisions was.

After 12+ years operating a lawn-care business, these are the lessons I'd rather somebody understand before they have to pay to learn them.

This isn't mowing training. It's the business around the mowing.

The Profitable Lawn Care Playbook with workbook worksheets and 38-page badge

THE INCLUDED 38-PAGE FIELD MANUAL + WORKBOOK

Watch it. Then work it out.

The videos teach the concepts.

The Playbook makes you apply them to your business.

Use it to work through:

  • First 20 Customer Tracker
  • Property Pricing Worksheets
  • Route-Day Worksheets
  • Hiring + Crew Scorecards
  • Equipment & Breakdown Planning
  • Monthly Owner Dashboard
  • Annual Route Review
  • 30 / 60 / 90-Day Owner Plan
Real workbook page showing the First 20 Customer TrackerTap to enlarge
First 20 Customer Tracker
Real workbook page showing the Monthly Owner ScorecardTap to enlarge
Monthly Owner Scorecard

Workbook sample

Select Zoom in to read the details, then scroll to explore the page.

38 pages. Your customers. Your numbers. Your decisions.

ONE GOOD DECISION

One better decision can pay for the Playbook.

Price one property better.

Avoid one bad equipment purchase.

Build one tighter route.

Recognize one customer that doesn't make sense.

Understand one number you weren't watching before.

You don't need every lesson to change your business overnight.

You need the right lesson when the decision comes up.

The entire course + Playbook is $59.

Learn it before you have to pay for the lesson.

ONE COMPLETE PACKAGE

The Profitable Lawn Care Playbook

  • 10 practical video modules
  • Complete 38-page Field Manual + Workbook
  • Worksheets, trackers, scorecards & planning tools
  • Digital access — nothing to ship

INTRODUCTORY PRICE

$59

Course + complete 38-page Playbook

Introductory price through February 15, 2027.

$97 beginning February 16.

GET THE PLAYBOOK — $59

Digital access • Course + complete Playbook • One payment

IS THIS FOR YOU?

Built for the start.

This was built for people thinking about starting a lawn-care business and owners in the early stages of building one.

You don't need employees.

You don't need a fancy truck.

You don't need 100 customers.

You need to understand the decisions that start mattering as soon as people begin paying you to do the work.

If you're looking for a get-rich-quick formula or somebody to promise you a revenue number, this isn't it.

It's a practical framework for building the business.

QUESTIONS?

A few things you may be wondering.

Is this for someone who hasn't started yet?

Yes. It's built for people considering lawn care, getting ready to start, or still building the early stages of the business.

What exactly do I get?

The complete 10-module video course + 38-page Field Manual & Workbook, including pricing, route, customer, equipment, crew, and owner-planning tools.

Will you tell me exactly what to charge?

No. Your market and costs are different from mine. I'll show you what needs to go into the price so you can determine what a job needs to pay.

Do I need employees?

No. Start with customers, equipment, pricing, and routes. The hiring material is there so you're prepared when growth makes help necessary.

Does this teach mowing or turf care?

No. This is about building the business around the work—customers, pricing, routes, equipment, people, problems, and numbers.

Will this work outside Missouri?

Yes. You'll apply the framework to your own market, costs, season, and services.

Is the Playbook included in the $59?

Yes. One payment gets the 10 video modules and complete 38-page digital Playbook.

Why is it $59?

That's the introductory price through February 15, 2027. It increases to $97 on February 16.

Are there income guarantees?

No. I'll give you the lessons, tools, and framework. You still have to build the business.

Can I get a refund?

Yes — within 48 hours of your purchase. Email [email protected] in that window and I'll refund you in full. After that I can't, because the files and the video playlist can't be returned.

START WITH A BETTER PLAN

Start with a better plan than I had.

I learned a lot of this business by doing it—and sometimes by getting it wrong first.

The Playbook gives you those lessons before you have to learn every one the expensive way.

10 practical video modules.

38-page Field Manual + Workbook.

12+ years of real lawn-care experience behind it.

Get the complete Playbook for $59.

The introductory price is available through February 15, 2027.

Beginning February 16, the price is $97.

GET THE PLAYBOOK — $59

Digital access • Course + complete Playbook • One payment

Learn it before you have to pay for the lesson.